T.J.Maxx: Maxx You Project

T.J.Maxx strives to help every women let her let her individuality shine. With the brand strategy “Help ignite what makes you, you.” we teamed up with T.J.Maxx to invite women in to co-create the future of The Maxx Your Project to identify obstacles, drive change and create solutions and to share their unique stories along the way. As a first stop, we took the expedition on the road with a pop-up Maxx You Project Lab, a 3-step interactive experience that invites women to respond to questions about their individuality, passions and the barriers to getting there.


Role: Design